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Seena Mavaddat

NYC-based visual designer specializing in visual identity, print design, and web design. Multidisciplinary and detail-oriented, I create purposeful, engaging work that connects audiences and communicates clear, compelling stories.

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WNBA
PRINT DESIGN2024

Designed and produced the 2024 Impact and Annual Reports for the WNBA, showcasing the league’s milestones, achievements, and financial highlights. These publications featured bold typography, cohesive layouts, and engaging visuals to align with the WNBA’s brand identity while effectively communicating key narratives to stakeholders and fans.

Each report combined compelling storytelling with data visualizations and infographics, ensuring a balanced and visually dynamic presentation. Leveraging my expertise in prepress and print production, I collaborated closely with the WNBA team to deliver polished, high-quality publications on time, celebrating the league’s incredible progress and vision for the future. Full report will be on view on the WNBA site soon.
CREDIT: Photography via Getty Images, Women’s National Basketball Association.
MASS BAIL FUND
IDENTITY,WEB
2024


Comprehensive identity rebrand and website redesign for the Massachusetts Bail Fund, a nonprofit organization committed to providing bail assistance to low-income individuals. The rebranding initiative aimed to create a cohesive visual identity that authentically represented the organization's mission and values. The new design introduced a modern and approachable aesthetic, emphasizing clarity and inclusiveness.

The website redesign focused on enhancing user experience and accessibility, ensuring that information is easily navigable for visitors of various different backgrounds. Key features include an intuitive donation process, informative resources about bail reform, and streamlined access to support services. The refreshed visual identity and website collectively work to amplify Mass Bail Fund's advocacy efforts and community impact.
CREDIT: Photography by Mass Bail Fund

INSTACART
PRINT DESIGN
2024


Print design and mockup work for Instacart's AI-powered Caper Cart, featured in renowned stores like Kroger, ShopRite, Bristol Farms, Geissler’s, and more. Designed marketing materials that effectively showcased the innovative capabilities of the Caper Cart, enhancing in-store shopper experiences. Additionally, created a web portal for Instacart employees to seamlessly order print products, ensuring consistent branding and efficient distribution to participating Caper Cart stores.
CREDIT: Photography by Instacart.

MIKE & PATTY’S
IDENTITY
2024


Identity for Mike & Patty’s, along with their sister bakery, Flourhouse, a well-established brand deeply rooted in the Boston community. Since its founding in 2008, Mike & Patty’s has grown to become a cherished breakfast and lunch destination across 6 different neighborhoods, spanning from Cambridge to Jamaica Plain. The design approach aimed to provide a subtle refresh while honoring the brand's existing guidelines for a seamless transition. I focused on developing a robust type system and providing art direction for various touchpoints including menus, in-store marketing, packaging, and apparel. This design strikes a balance between the brand's nostalgic charm and a contemporary aesthetic, incorporating bold graphic elements for a cohesive and engaging visual identity.
CREDIT: Photography by M&A BRANDS
UP & DOWN
IDENTITY
2023



Identity for Up & Down restaurant, a new burger and chicken bar in Jamaica Plain, Boston. The brand features vibrant and distinct colors that set it apart from its adjacent brand, Mike & Patty's. I worked to create playful and energetic designs that match the smashburgers and spicy chicken that the restaurant offers. Worked to create packaging, menus, social media content, apparel, and digital display ads. 
CREDIT: Photography by M&A BRANDS

ALLSTON SIGN
PRINT
2023




Graphics and illustrations for an Allston signage redesign. Submitted through a City of Boston local artist program looking to capture the essence of each Boston neighborhood. Inspired by the neighborhood’s vibrant community, the new signage captures Allston’s unique characteristics and style.


CVR THE LAND 
IDENTITY
2023




Exhibition branding and print design created for CVR THE LAND: How accessibility to art bridges boundaries, from walls to paper, at Friend St. Studios. The exhibit featured local and worldwide artists in a feature of street art & printmaking at crossroads, recognizing how accessibility to creative expression can foster inclusivity.

CREDIT: Art by Vhils, Elaine d'Esterre, OBEY SKTR / GRTSK Variable by Black Type Foundry, Owners by MCKL


GRAZE BRANDS 
IDENTITY
2023




Identity design and branding done for Graze Brands & Mike Will Graze. Multiple colorways reflect the multiple brands and restaurants that Graze will offer & visit.
CREDIT: Mike Gurevich, M&A Brands


TAKE A ZINE
IDENTITY,WEB
2023




Identity & Web Design for Take a Zine, Leave a Zine, a local community-run initiative that looks to plant community-run book stands and mailboxes throughout greater New England. to foster the trade of independent zines, art books, and printed matter. The goal of the redesign was to make a fun, accessible, and simple website for the community project. Coded without a web client, and hosted on Neocities.  

CREDIT: Evan Bright & TAZ-LAZ Team.


SQUARES ARE JUST INTERSECTIONS ...
PRINT
2022



Growing up in Boston, I’ve always had a reoccurring thought as to why cities prioritize cars over people. Why are the cities we live in designed around cars? Why can’t I reach certain areas without a car, and why aren’t there better alternatives to individualized transportation? I figured to put these thoughts into a zine, and thus this project was made. 

This is a digital zine with a screen printed hard copy.

Originally published on the blog Philosophy of Construction.

LINEA 5
IDENTITY, WEB
2021



Identity, graphics, and website for Boston-based archictecture firm, Linea 5.  The firm looked to modernize their brand, and highlight their dedicated craft within the rebrand.  


MONTREAL METROS
IDENTITY
2021


Identity, graphics, and jerseys for an imagined NBA team in Montréal.